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Because the begin of advertising, news placements have already been the holy grail of PR success. Nonetheless, with shrinking newsrooms and reporters being bombarded with pitches, how exactly does a media relations campaign stay a chance in this age that is new?

After going to Ragan’s PR & Media Relations Summit in ny, it’s clear relationships remain the building blocks of good PR.

Check out top takeaways throughout the keynote session “Achieving the Nirvana of Communications: just how Bayer hit the spot that is‘C-suite’ boosted budgets and tied media relations to reputation” with Bayer Corps SVP and Head Communications & Government Relations Raymond Kerins Jr.

1. The Media Won’t Cover You when they Don’t Know You

Seems not so difficult, appropriate. Reporters have actually tight-deadlines so that they naturally search for sources or brands they’re acquainted with. But how can you obtain the news acquainted with your organization or brand when they don’t understand you?

Kerins knows of this issue all too well. Inside the start at Bayer, one of the primary challenges had been positioning that brand name as more than simply aspirin.

Their solution? He hosted their very own type of “Meet the Press” activities. He frequently held activities in which the press could find out about Bayer while having usage of company thought leaders and professionals.

The end result? It caught on because of the news, and additionally they now approach Bayer for tales as well as for invites with their next occasion!

Concentrate on being a resource for the news and then make ending up in both you and your company worth their time.

2. Give attention to Relationships, Perhaps Not Pitching

Every there’s a PR pro who is tasked with getting their client or organization into The Wall Street Journal or The New York Times day.

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